Top 5 Business Apps in Kenya Q3 2023 Performance

In Q3 2023, the top 5 business apps on a unified platform in Kenya showcased diverse performance metrics. Here's an overview of how these apps fared in terms of weekly downloads, revenue, and active users.

Mkopo Extra experienced fluctuations in weekly downloads, with a notable peak of 41K in the last week of July. However, downloads tapered off significantly towards the end of the quarter, dropping to less than 200. Active users also saw a decline from 117.7K at the start of Q3 to around 71K in mid-September, before rising again to 88.7K by the end of the quarter.

M-PESA for Business exhibited a steady trend in downloads with a significant spike in the week of September 11, reaching 36K. Active users followed a similar trend, peaking at 34.8K in mid-September. Revenue data for this app was not available during this period.

Zoom Workplace maintained a consistent performance in both downloads and active users. Weekly downloads peaked at 20.6K in mid-September, while active users showed a gradual increase, reaching 122.2K by the end of Q3. Revenue also saw variations, with a high of $842 in mid-September.

Mkopo Haraka had notable weekly downloads, particularly in mid-August with 18.4K. However, downloads dropped significantly towards the end of the quarter, reaching just over 160. Active users showed a decline from 266.8K in late June to 190.8K in mid-September, before rebounding to 228.5K by the end of the quarter.

LinkedIn: Jobs & Business News demonstrated stability in its weekly downloads, peaking at 9.6K in mid-September. Active users consistently hovered around the 230K mark, reaching a high of 236.7K in mid-September. Revenue for this app varied, with a peak of $6.7K in early September.

These insights underline the dynamic nature of the business app market in Kenya. For more detailed insights and data, visit Sensor Tower.